Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]

Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]

Festivals

As Woodstock turns 50, do music festivals have a future?

When the organisers of Woodstock 50 announced on July 31 that the commemorative festival would be called off, just two weeks before it was due to begin, it came as no surprise. The event had been plagued by difficulties since the beginning. In April, the festival’s backer Dentsu Aegis Network said it had been cancelled […]

MBA

The Skills Employers Want From MBA Graduates In 2019

Consulting, finance, and technology are three of the most popular industries for MBA applicants to aim for. They each require different skillsets and different experiences, and an MBA can be a perfect opportunity to acquire them. But success is not just about accumulating skills that are currently valuable. A good MBA will also help you invest […]

MBA

These MBA Students Are Learning From Top Firms Like Coca-Cola, McKinsey & Microsoft

St Gallen MBAs explore trending topics like cryptocurrency on visits to tech hubs The market for MBA programs is super-competitive. Business schools know that if they want to stand out from the crowd, they need to keep their courses fresh and relevant. And students want unforgettable, professionally rewarding experiences. They don’t just want to learn the theory of […]

Festivals

August in Los Angeles: The Best Shows, Concerts, Festivals And More

Bring on Summer Festivals: Guests attend Cinespia’s screening of ‘Bring It On’ at the Hollywood Forever Cemetery in July 2019. (PHOTO BY VIVIEN KILLILEA/GETTY IMAGES FOR CINESPIA) Summer is the season for get-togethers, celebrations and sun-soaked barbecues. August in Los Angeles means loads of festivals—foodie, musical, comedic and otherwise—with a mix of both familiar names and […]

Beauty

The Best New K-Beauty Products Launching in August

In just a few years, we’ve gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it’s apparent that there’s no single type of K-beauty brand. We’re […]