Marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]

Marketing

An Introduction to Digital Marketing Analytics for Law Firms

Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and […]

MBA

McDonaldised MBA cannot get nationalised

When IIMs started proliferating in 2010-11 despite an over-supply of Grossly Overpaid MBAs, I was prompted to term this as ‘McDonaldisation of MBAs’. This mushrooming of B-schools also spread across the nation resulting in over 3,500 MBA institutes today. A very fragmented MBA education system is, however, united by a Utopian objective to create global […]

Marketing

9 Productivity Tips To Help Marketing Pros Work Smarter

When your job hinges on multiple deadlines, sales targets and marketing goals, time is a terrible thing to waste. Going into the often hectic final quarter of the year, a series of delayed launches can quickly devolve into revenue losses that impact your company’s bottom line. For ideas to help tackle workflow challenges and keep […]

Marketing

How to Plan a Viral Marketing Campaign

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing. Denis Piszczek is an entrepreneur widely known […]

Marketing

Outsourcing your (marketing) life

Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group’s Matthew Crouch Investing in marketing is a challenge. No matter what industry, what scale of business, what degree of resource capacity and capability, it remains a challenge. It is a challenge to define how much is ‘enough’, and it […]

Education

New secondary education model approved by States

Guernsey’s States has approved the final version of the new model for secondary education by 23 votes to 15. The island will operate a “one-school, two-site” system from 2021, rather than the current system of four schools. The total cost of the transformation is expected to be up to £157m, with approximately half of the cost […]

Marketing

The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]

Marketing

A Record Label’s Future Growth Strategy: Dynamic vs. Static Marketing

Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you spend. JIM LAVERY Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you […]