Beauty

Bose Noise Cancelling Headphones 700 review: Beauty and the Beast

If someone asked you to summarise the qualities that you would want to see in a pair of headphones that you would never part from yourself, what would those qualities be? A good audio quality? A stylish design? Easy to use controls? Alexa and Google Assistant integration? A long battery life? What if I told […]

Beauty

Column: United States impairs my Argentinian beauty standards

Unlike the beauty standards of Argentina, the standards of the United States set girls up for failure. Beauty companies might advocate positive self-image and natural beauty, but they also promote an unnatural beauty ideal that seem to only further distort the perceptions women have toward themselves.   I was born into a lower-class family of Slavik […]

Interior Designer

Delhi interior designer Nitin Kohli’s three-pronged approach

Delhi-based interior designer Nitin Kohli infuses fresh ideas into his design concepts. An example of his creative mindset is his new interior project, launched in Delhi under the banner Nitin Kohli Home (NKH). NKH establishes its idea of stylish urban lifestyle indoors with three new interior concepts – Condo, Conversations and Pillow Talk. “The condo […]

Marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]

Marketing

An Introduction to Digital Marketing Analytics for Law Firms

Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and […]

MBA

McDonaldised MBA cannot get nationalised

When IIMs started proliferating in 2010-11 despite an over-supply of Grossly Overpaid MBAs, I was prompted to term this as ‘McDonaldisation of MBAs’. This mushrooming of B-schools also spread across the nation resulting in over 3,500 MBA institutes today. A very fragmented MBA education system is, however, united by a Utopian objective to create global […]

Marketing

9 Productivity Tips To Help Marketing Pros Work Smarter

When your job hinges on multiple deadlines, sales targets and marketing goals, time is a terrible thing to waste. Going into the often hectic final quarter of the year, a series of delayed launches can quickly devolve into revenue losses that impact your company’s bottom line. For ideas to help tackle workflow challenges and keep […]

Marketing

How to Plan a Viral Marketing Campaign

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing. Denis Piszczek is an entrepreneur widely known […]

Marketing

Outsourcing your (marketing) life

Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group’s Matthew Crouch Investing in marketing is a challenge. No matter what industry, what scale of business, what degree of resource capacity and capability, it remains a challenge. It is a challenge to define how much is ‘enough’, and it […]

Education

New secondary education model approved by States

Guernsey’s States has approved the final version of the new model for secondary education by 23 votes to 15. The island will operate a “one-school, two-site” system from 2021, rather than the current system of four schools. The total cost of the transformation is expected to be up to £157m, with approximately half of the cost […]