MBA

VIDEO: GMAC Hits Back At ‘MBA Is Dead’ Claims

The Graduate Management Admission Council (GMAC) CEO Sangeet Chowfla hit back at claims in the Wall Street Journal that ‘the MBA is dead’ Falling US applications, WeWork’s falling stock prices, and accusations in the press that the MBA is dead—but it isn’t all bad news. In our monthly Applicant Bulletin, we bring you all the stories […]

Marketing

How Your Company Can Prevent A Failed Marketing Technology Investment

For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses […]