Marketing

Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz

New Delhi: Parle Agro Pvt Ltd, the makers of beverage brands Frooti and Appy Fizz, will spend ₹200 crore on marketing this year across both brands, with a 100% increase in digital media spends. The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun Dhawan. Created by advertising […]

Marketing

Bajaj Auto’s market share gains aren’t resulting in profit growth

It’s a well-known fact that Bajaj Auto Ltd has beaten competitors hands down in FY19. While the company reported growth of 28.7% in the domestic two-wheeler market in FY19, all other competitors put together grew volumes by just 2.3%. As this column has pointed out, Bajaj Auto’s aggressive pricing strategy in the entry-level commuter category did […]

Marketing

The Indian market is strategically important to us: Ogburn of HPE

In an interaction with Mint, Chris Ogburn, Vice President, Worldwide Geography Marketing at enterprise technology company HPE (Hewlett Packard Enterprise) who was in Mumbai to address the company’s Discover More event, spoke about the importance of the India as a market for HPE, the next big opportunity in enterprise technology services and how the company’s latest […]

Marketing

Inventory gain, super-normal marketing margin may lift BPCL and HPCL numbersInventory gain, super-normal marketing margin may lift BPCL and HPCL numbers

MUMBAI: State-run Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL) will be reporting their Q4 numbers today. Though inventory gains, super-normal marketing margins and forex gains (stronger INR) during the fourth quarter mean a spectacular quarter for these companies, weak refining margins and debt may weigh on the quarterly performance. Analysts expect these […]

Marketing

For OMCs, marketing segment steals the show in the March quarter, but refining remains a drag

Gains from the marketing segment helped state-run oil marketing companies (OMCs) including Bharat Petroleum Corp. Ltd, Hindustan Petroleum Corp. Ltd and Indian Oil Corp. Ltd make up for the muted performance of the refining segment in the March quarter. Marketing margins of OMCs for the March quarter were higher than expected, as these companies had not passed on the drop in […]

Interior Designer

Top five interior design roles on Dezeen Jobs including opportunities at Dimore Studio and Joyce Wang Studio

We’ve chosen five of the best roles for interior designers available on Dezeen Jobs this week, including positions at Dimore Studio and Joyce Wang Studio. Interior designer at Dimore Studio Dimore Studio is looking for an interior designer to join its practice in Milan, Italy. The studio completed a restaurant at a west London member’s club, taking inspiration from 1960s nightlife destinations of […]

Interior Designer

3-D interior design company Modsy secures $37M in VC funds

Online 3-D interior design and furnishings company Modsy has secured a $37M series C funding round that brings the company’s total venture capital funding to $71 million, the company announced. The round, led by TCV, will be used to scale the business, further invest in 3D automation, expand the company’s marketplace and improve design and concierge shopping […]

Interior Designer

Millennial-Approved Interior Design Tips for Renters

Last year, 55% of people who moved in the U.S. did so for housing reasons, like relocating to save money or to own instead of rent. However, the reality for countless American millennials is that — while they’d like to purchase a home — renting is the only viable option. And while renting has some benefits, there are certain drawbacks […]

Interior Designer

Who Is Today’s SCAD Interior Design Student?

Savannah College of Art and Design is celebrating its 40th anniversary this month—which means that the school’s interior design program is also celebrating the big four-oh. As the industry has grown, so has SCAD’s program, with over 800 enrolled students currently working towards their interior design degrees—when the school was first founded, that number was two. By the […]

Interior Designer

10 projects by Chinese interior designers worth knowing about

Elle Decoration China has released an annual showcasing work from the country’s best interior designers, featuring everything from a playful office to a pared-back hotel. Dezeen interiors reporter Natasha Levy picks out 10 of the best. Named the China Interior Design Annual, the 240-page book published by Elle Decoration boasts over 100 interior designer projects, as well as interviews with industry leaders like […]