MBA

How Do You Write A Winning MBA Application?

It’s time for another Applicant Question of the Week at BusinessBecause! Every week, we give you the opportunity to ask one of our chosen admissions experts anything you want to know about getting into business school. One question each week is chosen for our expert to answer. This week, our question comes from an anonymous user. Their […]

MBA

4 Famous MBAs Who Have Ruined The World

As you walk through the doors of Harvard Business School, on the crest which sits atop the building reads ‘Veritas’, the Latin word for truth. The word truth is recurrent through many business school and university mottos. The truth, however, can be bent, twisted, and even discarded. Whether for personal gain or for self-preservation, it’s not […]

MBA

5 Fantastic Sports Careers For MBAs

The Oakland Athletics baseball team and its general manager, Billy Beane, are famous for one thing: Moneyball. A book, then a film, Moneyball showcased the team’s deeply-analytical approach, which helped them overcome a small budget and compete with the big boys of baseball. Today, the term, Moneyball, is well-known in the sports industry. It highlights […]

MBA

AI Is Changing Global Leadership—This Hong Kong MBA Can Help You Adapt

Last year, it was reported that the Chinese government had started using Artificial Intelligence (AI) to make diplomatic decisions. To some, this might be a sign of a bleak future where real people are at the mercy of robots. To others, however, it is a sign of the increasingly important role that AI is playing in management—and […]

MBA

MBA students seek tech jobs, and Silicon Valley is hiring

New York: Conor Farese, a second-year MBA student in the San Francisco Bay Area, has a simple explanation for why he expects to bypass the finance industry for a career in technology. “Tech is sexy,” Farese, a student at the University of California-Berkeley Haas School of Business, said in an interview. “You know all the companies, […]

MBA

Coursera launches global MBA for APAC learners

New Delhi: Coursera, an online learning platform, recently launched a full-time global MBA programme on its platform in collaboration with Australia’s Macquarie University. The programme targets the workforce in the APAC region and is the first such collaboration with a university in this region. “This is an innovative, forward-looking programme which borrows from the trends of […]

MBA

ISB, IIM-B, IIM-C jump in FT Global MBA ranking

NEW DELHI: Four Indian B-Schools have found place among the top 50 management schools in the fresh Financial Times (FT) Global MBA Rankings 2019 released on Monday. Indian School of Business (ISB) has been ranked the best from India with a global ranking of 24th, followed by Indian Institute of Management (IIM) Bangalore at 33rd place. The […]

Marketing

The new face of B2B marketing

The internet has re-imagined the way brands engage with customers. And, this holds true not only in the B2C space, but also in the B2B one. As revealed in a study conducted by Accenture and SAP Hybris, the expectations of B2B buyers are increasingly being influenced by their experiences as consumers. In other words, B2B customers want […]

Marketing

Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz

New Delhi: Parle Agro Pvt Ltd, the makers of beverage brands Frooti and Appy Fizz, will spend ₹200 crore on marketing this year across both brands, with a 100% increase in digital media spends. The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun Dhawan. Created by advertising […]

Marketing

Bajaj Auto’s market share gains aren’t resulting in profit growth

It’s a well-known fact that Bajaj Auto Ltd has beaten competitors hands down in FY19. While the company reported growth of 28.7% in the domestic two-wheeler market in FY19, all other competitors put together grew volumes by just 2.3%. As this column has pointed out, Bajaj Auto’s aggressive pricing strategy in the entry-level commuter category did […]