Marketing

An Introduction to Digital Marketing Analytics for Law Firms

Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and […]

Marketing

9 Productivity Tips To Help Marketing Pros Work Smarter

When your job hinges on multiple deadlines, sales targets and marketing goals, time is a terrible thing to waste. Going into the often hectic final quarter of the year, a series of delayed launches can quickly devolve into revenue losses that impact your company’s bottom line. For ideas to help tackle workflow challenges and keep […]

Marketing

How to Plan a Viral Marketing Campaign

Imagine you had a single post on Facebook generate more 42,000 interactions, reaching 2.8 million people. Imagine that the post was promoting a product that had real commercial value for your business. Now, imagine if you didn’t even spend a dollar on it. That’s the power of viral marketing. Denis Piszczek is an entrepreneur widely known […]

Marketing

Outsourcing your (marketing) life

Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group’s Matthew Crouch Investing in marketing is a challenge. No matter what industry, what scale of business, what degree of resource capacity and capability, it remains a challenge. It is a challenge to define how much is ‘enough’, and it […]

Marketing

The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]

Marketing

A Record Label’s Future Growth Strategy: Dynamic vs. Static Marketing

Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you spend. JIM LAVERY Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you […]

Marketing

How to boost e-commerce sales via video marketing

About 12 years ago, more than half of the people in this country couldn’t have relied so much on e-commerce giants that are now ruling the Indian market. Even though a number of e-commerce players existed in the market, but the notion of purchasing not just rare items but household products, groceries, kitchen items and the likes […]

Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]

Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]

Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]