Marketing

What artificial intelligence means for the future of marketing: Deepak Pargaonkar, Salesforce

Digital transformation is no longer just jargon, but is in fact now the new norm that is being adopted by enterprises to thrive in the industry. Utilizing new age technologies like artificial intelligence has become imperative to provide enhanced customer experience. In an interview with DataQuest, Deepak Pargaonkar, vice president, solution engineering, Salesforce, talks about why […]

Marketing

Getting Multichannel Marketing Right

Consumer brands have more opportunities than ever to engage potential buyers. From tablets to smart watches to home AI assistants, the average household now has six devices connected to the internet. And nearly all Americans — 98 percent — use multiple devices a day. But how do companies make sure they’re sending the right message, to the […]

Marketing

The new face of B2B marketing

The internet has re-imagined the way brands engage with customers. And, this holds true not only in the B2C space, but also in the B2B one. As revealed in a study conducted by Accenture and SAP Hybris, the expectations of B2B buyers are increasingly being influenced by their experiences as consumers. In other words, B2B customers want […]

Marketing

Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz

New Delhi: Parle Agro Pvt Ltd, the makers of beverage brands Frooti and Appy Fizz, will spend ₹200 crore on marketing this year across both brands, with a 100% increase in digital media spends. The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun Dhawan. Created by advertising […]

Marketing

Bajaj Auto’s market share gains aren’t resulting in profit growth

It’s a well-known fact that Bajaj Auto Ltd has beaten competitors hands down in FY19. While the company reported growth of 28.7% in the domestic two-wheeler market in FY19, all other competitors put together grew volumes by just 2.3%. As this column has pointed out, Bajaj Auto’s aggressive pricing strategy in the entry-level commuter category did […]

Marketing

The Indian market is strategically important to us: Ogburn of HPE

In an interaction with Mint, Chris Ogburn, Vice President, Worldwide Geography Marketing at enterprise technology company HPE (Hewlett Packard Enterprise) who was in Mumbai to address the company’s Discover More event, spoke about the importance of the India as a market for HPE, the next big opportunity in enterprise technology services and how the company’s latest […]

Marketing

Inventory gain, super-normal marketing margin may lift BPCL and HPCL numbersInventory gain, super-normal marketing margin may lift BPCL and HPCL numbers

MUMBAI: State-run Bharat Petroleum Corporation Ltd (BPCL) and Hindustan Petroleum Corporation Ltd (HPCL) will be reporting their Q4 numbers today. Though inventory gains, super-normal marketing margins and forex gains (stronger INR) during the fourth quarter mean a spectacular quarter for these companies, weak refining margins and debt may weigh on the quarterly performance. Analysts expect these […]

Marketing

For OMCs, marketing segment steals the show in the March quarter, but refining remains a drag

Gains from the marketing segment helped state-run oil marketing companies (OMCs) including Bharat Petroleum Corp. Ltd, Hindustan Petroleum Corp. Ltd and Indian Oil Corp. Ltd make up for the muted performance of the refining segment in the March quarter. Marketing margins of OMCs for the March quarter were higher than expected, as these companies had not passed on the drop in […]