Marketing

Why WhatsApp marketing could be the next big thing for digital marketers

As we enter a new year and decade, one trend that digital marketing experts across the world have been talking about is WhatsApp marketing and how it can help brands reach out to their audiences effectively. With close to 1.5 billion users across the globe, the Facebook-owned app is perhaps one of the most popular and frequently […]

Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]