Marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]

Festivals

As election looms, politics infiltrates the world’s biggest religious festival

At the world’s biggest religious festival, the Hindu Kumbh Mela in Uttar Pradesh state, the spiritual message for the faithful is deep and profound. The political message for voters isn’t far behind. As many as 150 million people are expected to come to the festival city of Prayagraj to bathe at the confluence of three […]