Beauty

Private equity firms will get comfortable with small beauty brands in 2020

Faced with steep competition and record buyout prices for beauty brands, private equity firms will get more creative with their investment strategies in the coming year. Despite the indie beauty boom, there are currently few middle-market-sized companies available for sale, which pushes up prices and could potentially cause a pricing bubble. Recent, notable private-equity deals […]

Beauty

How brands are taking a 23andMe approach to beauty

At-home testing kits are making personalized beauty much more personal. In September, customized serum brand Atolla launched with an offer to simultaneously measure epigenetic conditions such as skin moisture and firmness, and create customized serums for $45. Atolla’s debut built on what has been happening in the larger skin-care landscape: In February, personalized product recommendation […]

Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]