Beauty

How brands are taking a 23andMe approach to beauty

At-home testing kits are making personalized beauty much more personal. In September, customized serum brand Atolla launched with an offer to simultaneously measure epigenetic conditions such as skin moisture and firmness, and create customized serums for $45. Atolla’s debut built on what has been happening in the larger skin-care landscape: In February, personalized product recommendation […]

Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]