When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]
As I scroll through my inbox, I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now. I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]
Representational Image KOZHIKODE: The Indian Institute of Management, Kozhikode (IIM-K) has launched a new post graduate management programme focused on developing potential business leaders. The full-time, residential, one-year programme is expected to cater to experienced executives who aspire for top jobs in large corporates. “This leadership programme aims to systematically nurture and shape experienced minds […]