Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]

MBA

IIM-K launches one-year MBA for aspiring business leaders

Representational Image KOZHIKODE: The Indian Institute of Management, Kozhikode (IIM-K) has launched a new post graduate management programme focused on developing potential business leaders. The full-time, residential, one-year programme is expected to cater to experienced executives who aspire for top jobs in large corporates. “This leadership programme aims to systematically nurture and shape experienced minds […]