Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]

Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]

MBA

IIM-K launches one-year MBA for aspiring business leaders

Representational Image KOZHIKODE: The Indian Institute of Management, Kozhikode (IIM-K) has launched a new post graduate management programme focused on developing potential business leaders. The full-time, residential, one-year programme is expected to cater to experienced executives who aspire for top jobs in large corporates. “This leadership programme aims to systematically nurture and shape experienced minds […]