Marketing

Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly […]

Marketing

Why Purell can’t talk about the coronavirus in its marketing and communications

The nationwide demand for Purell hand sanitizer has become somewhat of a meme of the Covid-19 times. Yet despite the boom in chatter and awareness, FDA restrictions are blocking the brand itself from owning or even joining the conversation around personal cleanliness and coronavirus. A number of cleaning brands including Lysol and Ecolab have quietly […]

Festivals

Coronavirus: Cannes Gives Update On Status Of 2020 Festival Following MIPTV Cancellation

The Cannes Film Festival has issued an update on its 2020 status following yesterday’s cancellation of MIPTV due to the coronavirus. The festival and market told us in an official statement this morning, “We understand the concern that has been expressed following the postponement of Cannes Series and the cancellation of MIPTV, but as of today nothing indicates […]