Marketing

Why WhatsApp marketing could be the next big thing for digital marketers

As we enter a new year and decade, one trend that digital marketing experts across the world have been talking about is WhatsApp marketing and how it can help brands reach out to their audiences effectively. With close to 1.5 billion users across the globe, the Facebook-owned app is perhaps one of the most popular and frequently […]

Gadgets

Health insurance remains one of the under-penetrated segments in India

Health insurance remains one of the under-penetrated segments in India with only 25-30% of Indians having health insurance. However, like in every other field, technology is likely to play an integral part even in the insurance sector. Even the insurance regulator is batting for the use of wearable devices for life and health insurance policies which […]