Marketing

An Introduction to Digital Marketing Analytics for Law Firms

Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and […]

MBA

These MBA Students Are Learning From Top Firms Like Coca-Cola, McKinsey & Microsoft

St Gallen MBAs explore trending topics like cryptocurrency on visits to tech hubs The market for MBA programs is super-competitive. Business schools know that if they want to stand out from the crowd, they need to keep their courses fresh and relevant. And students want unforgettable, professionally rewarding experiences. They don’t just want to learn the theory of […]