Marketing

An Introduction to Digital Marketing Analytics for Law Firms

Analytics is the science behind the art of digital marketing and is an invaluable part of any law firm’s marketing strategy.  Digital analytics can provide a wealth of information that not only tells you how effective your digital channels are, but if analyzed properly, can provide fact-based information that can help identify prospect behavior and […]

Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]

Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]

Marketing

What artificial intelligence means for the future of marketing: Deepak Pargaonkar, Salesforce

Digital transformation is no longer just jargon, but is in fact now the new norm that is being adopted by enterprises to thrive in the industry. Utilizing new age technologies like artificial intelligence has become imperative to provide enhanced customer experience. In an interview with DataQuest, Deepak Pargaonkar, vice president, solution engineering, Salesforce, talks about why […]

MBA

IIM-K launches one-year MBA for aspiring business leaders

Representational Image KOZHIKODE: The Indian Institute of Management, Kozhikode (IIM-K) has launched a new post graduate management programme focused on developing potential business leaders. The full-time, residential, one-year programme is expected to cater to experienced executives who aspire for top jobs in large corporates. “This leadership programme aims to systematically nurture and shape experienced minds […]

MBA

5 Fantastic Sports Careers For MBAs

The Oakland Athletics baseball team and its general manager, Billy Beane, are famous for one thing: Moneyball. A book, then a film, Moneyball showcased the team’s deeply-analytical approach, which helped them overcome a small budget and compete with the big boys of baseball. Today, the term, Moneyball, is well-known in the sports industry. It highlights […]

MBA

Coursera launches global MBA for APAC learners

New Delhi: Coursera, an online learning platform, recently launched a full-time global MBA programme on its platform in collaboration with Australia’s Macquarie University. The programme targets the workforce in the APAC region and is the first such collaboration with a university in this region. “This is an innovative, forward-looking programme which borrows from the trends of […]

Marketing

Parle Agro in ₹200 crore marketing push for Frooti, Appy Fizz

New Delhi: Parle Agro Pvt Ltd, the makers of beverage brands Frooti and Appy Fizz, will spend ₹200 crore on marketing this year across both brands, with a 100% increase in digital media spends. The summer campaign of Frooti, for the first time, features two big Bollywood celebrities — Alia Bhatt and Varun Dhawan. Created by advertising […]

Marketing

For OMCs, marketing segment steals the show in the March quarter, but refining remains a drag

Gains from the marketing segment helped state-run oil marketing companies (OMCs) including Bharat Petroleum Corp. Ltd, Hindustan Petroleum Corp. Ltd and Indian Oil Corp. Ltd make up for the muted performance of the refining segment in the March quarter. Marketing margins of OMCs for the March quarter were higher than expected, as these companies had not passed on the drop in […]

Interior Designer

Millennial-Approved Interior Design Tips for Renters

Last year, 55% of people who moved in the U.S. did so for housing reasons, like relocating to save money or to own instead of rent. However, the reality for countless American millennials is that — while they’d like to purchase a home — renting is the only viable option. And while renting has some benefits, there are certain drawbacks […]