Marketing

A Record Label’s Future Growth Strategy: Dynamic vs. Static Marketing

Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you spend. JIM LAVERY Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you […]

Marketing

What artificial intelligence means for the future of marketing: Deepak Pargaonkar, Salesforce

Digital transformation is no longer just jargon, but is in fact now the new norm that is being adopted by enterprises to thrive in the industry. Utilizing new age technologies like artificial intelligence has become imperative to provide enhanced customer experience. In an interview with DataQuest, Deepak Pargaonkar, vice president, solution engineering, Salesforce, talks about why […]

Gadgets

Health insurance remains one of the under-penetrated segments in India

Health insurance remains one of the under-penetrated segments in India with only 25-30% of Indians having health insurance. However, like in every other field, technology is likely to play an integral part even in the insurance sector. Even the insurance regulator is batting for the use of wearable devices for life and health insurance policies which […]