Marketing

The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]

Marketing

A Record Label’s Future Growth Strategy: Dynamic vs. Static Marketing

Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you spend. JIM LAVERY Dynamic marketing is like a ping-pong game between digital advertising spend and streaming. Depending on where and when streaming spikes the ball, that is when you […]

Marketing

Bajaj Auto’s market share gains aren’t resulting in profit growth

It’s a well-known fact that Bajaj Auto Ltd has beaten competitors hands down in FY19. While the company reported growth of 28.7% in the domestic two-wheeler market in FY19, all other competitors put together grew volumes by just 2.3%. As this column has pointed out, Bajaj Auto’s aggressive pricing strategy in the entry-level commuter category did […]