MBA

VIDEO: GMAC Hits Back At ‘MBA Is Dead’ Claims

The Graduate Management Admission Council (GMAC) CEO Sangeet Chowfla hit back at claims in the Wall Street Journal that ‘the MBA is dead’ Falling US applications, WeWork’s falling stock prices, and accusations in the press that the MBA is dead—but it isn’t all bad news. In our monthly Applicant Bulletin, we bring you all the stories […]

Marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]

Marketing

In-depth: How personalised marketing is making customer acquisition easier for brands

Brands are jostling in the ‘attention economy’ for capturing the only currency that matter, ‘attention’. Personalisation and hyper-personalisation marketing on digital helps brands stand out and increase engagement and conversions with its target audience. Top brands such as Amazon, Spotify and Starbucks have moved on to a stage of predictive personalisation where AI and machine […]

Beauty

How Tiyana Robinson Is Leaving a Beauty Mark on Her Industry

In this series called Member Showcase, we publish interviews with members of The Oracles. This interview is with Tiyana Robinson, founder of Makeup Mogul University, the world’s first “business” school exclusively for makeup artists. It was condensed by The Oracles. Who are you?  Tiyana Robinson: I’m a makeup artist and international beauty educator based in Washington, D.C., best […]

Education

True Education and not Literacy is the Need of the Times

What does it take from a seven year old to draw a picture of an orange tree? Does it only need the drawing skills or does it also require something more? Does it need the faculty of fine observation, the eyes which are trained to look at minute details? As educationalists or parents, we need […]

MBA

AI Is Changing Global Leadership—This Hong Kong MBA Can Help You Adapt

Last year, it was reported that the Chinese government had started using Artificial Intelligence (AI) to make diplomatic decisions. To some, this might be a sign of a bleak future where real people are at the mercy of robots. To others, however, it is a sign of the increasingly important role that AI is playing in management—and […]

MBA

MBA students seek tech jobs, and Silicon Valley is hiring

New York: Conor Farese, a second-year MBA student in the San Francisco Bay Area, has a simple explanation for why he expects to bypass the finance industry for a career in technology. “Tech is sexy,” Farese, a student at the University of California-Berkeley Haas School of Business, said in an interview. “You know all the companies, […]

Marketing

The Indian market is strategically important to us: Ogburn of HPE

In an interaction with Mint, Chris Ogburn, Vice President, Worldwide Geography Marketing at enterprise technology company HPE (Hewlett Packard Enterprise) who was in Mumbai to address the company’s Discover More event, spoke about the importance of the India as a market for HPE, the next big opportunity in enterprise technology services and how the company’s latest […]

Interior Designer

Who Is Today’s SCAD Interior Design Student?

Savannah College of Art and Design is celebrating its 40th anniversary this month—which means that the school’s interior design program is also celebrating the big four-oh. As the industry has grown, so has SCAD’s program, with over 800 enrolled students currently working towards their interior design degrees—when the school was first founded, that number was two. By the […]