MBA

How An MBA Is Changing My Life As An Entrepreneur

Beijing International MBA student, Yici Zhao, is an entrepreneur whose high-end jewellery startup has grown from a one-person band to encompass 15 employees and headquarters in New York City and Beijing. She also holds regular workshops in Paris. The business is five years old and was born by chance at the end of Yici’s time […]

Marketing

Outsourcing your (marketing) life

Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group’s Matthew Crouch Investing in marketing is a challenge. No matter what industry, what scale of business, what degree of resource capacity and capability, it remains a challenge. It is a challenge to define how much is ‘enough’, and it […]