Marketing

Bajaj Auto’s market share gains aren’t resulting in profit growth

It’s a well-known fact that Bajaj Auto Ltd has beaten competitors hands down in FY19. While the company reported growth of 28.7% in the domestic two-wheeler market in FY19, all other competitors put together grew volumes by just 2.3%. As this column has pointed out, Bajaj Auto’s aggressive pricing strategy in the entry-level commuter category did […]

Marketing

The Indian market is strategically important to us: Ogburn of HPE

In an interaction with Mint, Chris Ogburn, Vice President, Worldwide Geography Marketing at enterprise technology company HPE (Hewlett Packard Enterprise) who was in Mumbai to address the company’s Discover More event, spoke about the importance of the India as a market for HPE, the next big opportunity in enterprise technology services and how the company’s latest […]