Keeping Up With The Ever-Changing Language Of Marketing

If the already strange language of marketing is splintered into even stranger dialects, how can people with different marketing disciplines communicate? What can be done to clarify some of marketing’s murky terminology? The Advertising Research Foundation has published what it hopes can serve as a definitive glossary. The ARF hopes its glossary “…will serve as a tool and […]


List of Top MBA Colleges accepting 90+ CMAT Percentile

The National Testing Agency conducted the CMAT 2020 on 28th January from 9:30 am to 12:30 pm. The CMAT or Common Management Admission Test is a sought-after entrance exam to secure a seat in MBA and equivalent programs of more than 1000 institutes. The CMAT score  and percentile will decide a candidate’s shortlisting for the […]


Here is the list of 5 upcoming movie festivals

Here is the list of 5 upcoming movie festivals Are you a movie buff or have an eye for watching classics? It is the right time for you to kick start 2020 by checking out some of the most awaited and popular film festivals pan India you can go for! This year, prominent movie enthusiasts […]


SC notice to Centre, AICTE on plea to bring MBA courses of University under regulatory regime

The Supreme Court has sought a response from the Union government and the All India Council for Technical Education (AICTE) on a plea to bring all institutions and colleges, even if affiliated to a University, and running MBA and other management courses under its regulatory regime. Notably, the SC in case of ‘Bharathidasan University Vs […]


AICTE rationalises nomenclature of MBA courses following concerns of redundancy

Concerned about the multiplicity and redundancy of nomenclature in management courses, the All India Council for Technical Education (AICTE) has rationalised nomenclatures and notified a list of 73 PG diploma and MBA courses. The four subjects The technical and management education regulator has also decided that MBA or PG diploma courses in four subjects Modern […]


The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]


Why MBA: Yale School Of Management

Rakesh is using the MBA at Yale to enhance his skillset before returning to the nonprofit sector Rakesh Saha grew up seeing social and economic inequality in India on a daily basis. He developed a will to help others caught in the mire and was ultimately led to the nonprofit sector. He began that journey […]

Heart Disease

Young women who smoke face highest risk of major heart attack

Smoking increases both men’s and women’s risk of a major heart attack at all ages, but women smokers have a significantly higher increased risk compared to men, especially women under 50 years old, according to a study in the Journal of the American College of Cardiology. Despite the increased risk, smokers can reduce their risk to […]


What artificial intelligence means for the future of marketing: Deepak Pargaonkar, Salesforce

Digital transformation is no longer just jargon, but is in fact now the new norm that is being adopted by enterprises to thrive in the industry. Utilizing new age technologies like artificial intelligence has become imperative to provide enhanced customer experience. In an interview with DataQuest, Deepak Pargaonkar, vice president, solution engineering, Salesforce, talks about why […]


True Education and not Literacy is the Need of the Times

What does it take from a seven year old to draw a picture of an orange tree? Does it only need the drawing skills or does it also require something more? Does it need the faculty of fine observation, the eyes which are trained to look at minute details? As educationalists or parents, we need […]