Beauty

Private equity firms will get comfortable with small beauty brands in 2020

Faced with steep competition and record buyout prices for beauty brands, private equity firms will get more creative with their investment strategies in the coming year. Despite the indie beauty boom, there are currently few middle-market-sized companies available for sale, which pushes up prices and could potentially cause a pricing bubble. Recent, notable private-equity deals […]

Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]