Marketing

The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]

Marketing

The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]

Beauty

The massive Ulta sale starts this weekend—here’s what you need to know

Starting this Sunday, September 1, you can save up to 50% on select makeup and skincare during the Ulta 21 Days of Beauty Sale 2019. (Photo: Getty / Smashbox / Too Faced / Mario Badescu) — Our editors review and recommend products to help you buy the stuff you need. If you make a purchase by […]

Festivals

TWO TEENAGERS DIED AT UK FESTIVALS OVER THE WEEKEND

Two teenagers have died at festivals in the UK over the bank holiday. Creamfields and Leeds Festival, which both took place in the North of England, are two of the UK’s biggest festivals, with 70,000 attendees per day and 90,000 across the weekend respectively. A 19-year-old male from Warrington was spotted looking unwell by security […]

MBA

The Skills Employers Want From MBA Graduates In 2019

Consulting, finance, and technology are three of the most popular industries for MBA applicants to aim for. They each require different skillsets and different experiences, and an MBA can be a perfect opportunity to acquire them. But success is not just about accumulating skills that are currently valuable. A good MBA will also help you invest […]

Festivals

August in Los Angeles: The Best Shows, Concerts, Festivals And More

Bring on Summer Festivals: Guests attend Cinespia’s screening of ‘Bring It On’ at the Hollywood Forever Cemetery in July 2019. (PHOTO BY VIVIEN KILLILEA/GETTY IMAGES FOR CINESPIA) Summer is the season for get-togethers, celebrations and sun-soaked barbecues. August in Los Angeles means loads of festivals—foodie, musical, comedic and otherwise—with a mix of both familiar names and […]

Beauty

The Best New K-Beauty Products Launching in August

In just a few years, we’ve gone from having a limited number of Korean beauty brands available in the U.S. to pioneering curators here and getting K-beauty launches at the very same time as South Korea. And as more and more K-beauty products become widely available, it’s apparent that there’s no single type of K-beauty brand. We’re […]

MBA

How to future-proof yourself with the Global MBA

There are several arguments for why an MBA degree is still relevant – and as many for why traditional MBA programs need to be urgently reimagined. In a dynamic, tech-enabled labor market where learner needs are changing rapidly, a generalist business program no longer suffices. To stay ahead of the curve, young Indians aspiring to […]

MBA

Top One-Year MBA Courses In The USA

One-year MBA programs are almost the standard at business schools in Europe and Asia. INSEAD’s 10-month MBA has been ranked in the top-five in the world by the Financial Times for five consecutive years. But the traditional, two-year, full-time MBA is still the flagship program for most business schools in the United States. The two-year […]

Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]