Digital marketing in the age of coronavirus – what travel brands need to know

As markets around the world reel from the turmoil of the COVID-19 coronavirus, companies of all sizes are feeling the effects – perhaps none more so than those in and adjacent to the travel industry. The crisis is forcing companies to reevaluate many aspects of their financial plans for the foreseeable future and – particularly […]


Why Purell can’t talk about the coronavirus in its marketing and communications

The nationwide demand for Purell hand sanitizer has become somewhat of a meme of the Covid-19 times. Yet despite the boom in chatter and awareness, FDA restrictions are blocking the brand itself from owning or even joining the conversation around personal cleanliness and coronavirus. A number of cleaning brands including Lysol and Ecolab have quietly […]


The problem with ‘skin-first’ beauty

When Glossier first came onto the scene back in 2010, it felt like the dawn of a new beauty age.  Founded off the back of Emily Weiss’s successful beauty blog Into the Gloss, the brand championed ‘skin-first’ beauty. That is, focusing on healthy skin and selling makeup and skincare products to accompany that (serums, balms, and cleansers), rather than […]


Valentine’s Day Gift Guide: The Best Travel Beauty Products

Valentine’s Day is right around the corner. Thinking about what to get your significant other? For the person who loves to travel, here are a few ideas in the beauty department. These eight beauty products are certainly worthy of gifting to the person who is always traveling this Valentine’s Day. BOSTON, MA – A selection […]


Here is the list of 5 upcoming movie festivals

Here is the list of 5 upcoming movie festivals Are you a movie buff or have an eye for watching classics? It is the right time for you to kick start 2020 by checking out some of the most awaited and popular film festivals pan India you can go for! This year, prominent movie enthusiasts […]


Why WhatsApp marketing could be the next big thing for digital marketers

As we enter a new year and decade, one trend that digital marketing experts across the world have been talking about is WhatsApp marketing and how it can help brands reach out to their audiences effectively. With close to 1.5 billion users across the globe, the Facebook-owned app is perhaps one of the most popular and frequently […]


The Marketing Academy unveils its 2020 Fellows

Top marketers from brands such as John Lewis, Visa and Diageo are among 19 marketing leaders who have been chosen to take part in The Marketing Academy’s Fellowship programme. The nine-month programme aims to equip CMOs and marketing bosses with the skills required to move into board and CEO roles. The programme is delivered in […]


Bose Noise Cancelling Headphones 700 review: Beauty and the Beast

If someone asked you to summarise the qualities that you would want to see in a pair of headphones that you would never part from yourself, what would those qualities be? A good audio quality? A stylish design? Easy to use controls? Alexa and Google Assistant integration? A long battery life? What if I told […]


The Biggest Marketing Mistake Is Forgetting Lifetime Value

Are you flushing marketing dollars down the toilet? The biggest mistake in small business marketing is forgetting the phrase “lifetime value of a client.” Understanding this strategy can leave your cheaper competition in the dust. Most small business owners see ad and marketing spends as a make it or break it the first time proposition. […]


The Chief Growth Officer: The Evolution Of The Marketing Head

Something’s happening in the hallowed halls of the C-suite and boardrooms. There’s a growing realization that marketing isn’t just about “making things pretty” and “supporting the sales process.” Rather, business leaders are starting to see marketing as a catalyst for creating sustainable growth fueled by a passionate focus on the end customer. Brand image has […]