Marketing

The new face of B2B marketing

The internet has re-imagined the way brands engage with customers. And, this holds true not only in the B2C space, but also in the B2B one. As revealed in a study conducted by Accenture and SAP Hybris, the expectations of B2B buyers are increasingly being influenced by their experiences as consumers. In other words, B2B customers want […]

Marketing

The Indian market is strategically important to us: Ogburn of HPE

In an interaction with Mint, Chris Ogburn, Vice President, Worldwide Geography Marketing at enterprise technology company HPE (Hewlett Packard Enterprise) who was in Mumbai to address the company’s Discover More event, spoke about the importance of the India as a market for HPE, the next big opportunity in enterprise technology services and how the company’s latest […]

Marketing

For OMCs, marketing segment steals the show in the March quarter, but refining remains a drag

Gains from the marketing segment helped state-run oil marketing companies (OMCs) including Bharat Petroleum Corp. Ltd, Hindustan Petroleum Corp. Ltd and Indian Oil Corp. Ltd make up for the muted performance of the refining segment in the March quarter. Marketing margins of OMCs for the March quarter were higher than expected, as these companies had not passed on the drop in […]

Gadgets

Health insurance remains one of the under-penetrated segments in India

Health insurance remains one of the under-penetrated segments in India with only 25-30% of Indians having health insurance. However, like in every other field, technology is likely to play an integral part even in the insurance sector. Even the insurance regulator is batting for the use of wearable devices for life and health insurance policies which […]

Gadgets

Remember these gadgets from the past? The latest generation of kids don’t know of their existence

1/9 Technology has evolved at an exponential pace since the internet was first made available to the general public in the form of the World Wide Web in 1990. Brick-like cell phones in their earliest avatars in 80s have given way to the sleek tablets and smartphones of today. Developers are forced to work with […]

Festivals

As election looms, politics infiltrates the world’s biggest religious festival

At the world’s biggest religious festival, the Hindu Kumbh Mela in Uttar Pradesh state, the spiritual message for the faithful is deep and profound. The political message for voters isn’t far behind. As many as 150 million people are expected to come to the festival city of Prayagraj to bathe at the confluence of three […]

Education

The frozen city of China: Harbin hosts the world’s largest ice festival

1/9 China kicked off its annual Harbin International Ice and Snow Sculpture Festival on January 5. The month-long spectacle set in Heilongjiang Province in northern China is one of the world’s largest ice festival, featuring frozen castles, snow sculptures and other spectacular installations and activities. (Image: Reuters) 2/9 Despite being one of the coldest city […]

Beauty

Dragon Fruit For Skin: Here’s How You Can Use The Beautiful Fruit To Get A Glowing Skin

Among the many exotic and colourful fruits, dragon fruit tops the list, and sure, it is a treat to the eyes as well. Not only is this fruit beautiful, but is also a storehouse of many health benefits. It comes packed with antioxidants, vitamins and nutrients, which can be beneficial for overall health and skin-related […]