Marketing

How Your Company Can Prevent A Failed Marketing Technology Investment

For the last year, one service that I’ve been ramping up and getting a ton of traction on has been corporate workshops. Most of the companies I work with have an established marketing technology (martech) stack but are struggling to realize the return on investment. At two different companies, the contracts were signed, the licenses […]

Marketing

Outsourcing your (marketing) life

Efficiency is key when it comes to developing a winning marketing campaign, according to Freshmax Group’s Matthew Crouch Investing in marketing is a challenge. No matter what industry, what scale of business, what degree of resource capacity and capability, it remains a challenge. It is a challenge to define how much is ‘enough’, and it […]

Marketing

Why Mobile Marketing Can Be Big For Your Business, And How To Use It

When it comes to marketing, brands always want to know what’s new and what’s next. One of the questions I’m asked most frequently is: “What should we be doing (or thinking about doing) to reach our customers?” As the vice president of marketing for a marketing technology company, I’ve spent the better part of two decades […]

Marketing

The most powerful marketing words your small business should be using

As I scroll through my inbox,  I am greeted by a plethora of phrases that share a common message. “Last Chance!” “VIP Access!” “Limited Time!” The businesses differ, but the goals are the same: Click this link. Now.  I find myself romanced by the latter. I don’t want to miss out as the subject line implies. […]

MBA

How To Keep Your Relationship Alive During An MBA

Absence, they say, makes the heart grow fonder. Some of history’s greatest love stories are about distance relationships—two individuals thrown apart by adverse circumstances, serving only to strengthen their love. Take The Notebook—lovers separated by war, only to rekindle their love years later. Or Titanic, where centuries of tradition can’t keep the two star-crossed lovers apart. It’s […]

Beauty

Beauty Tips: Use These 5 Things On The Face Before Sleeping, Your Beauty Will Increase Overnight

If you do not have time to take care of your skin in the daybreak, then do not worry. You can increase the beauty of your skin by taking some care before using Overnight Beauty Tips at night. Yes, before sleeping in the night, there are some things that you can use on your face. These are […]

Beauty

5 Beauty Tips To Get Your Skin Party Ready

The party season is close at hand and even though you’re excited about it, your skin might not feel the same way. We can see why. Wearing makeup daily, consistent late nights and plenty of alcohol and sweet treats through the holidays can leave skin feeling fatigued, looking dull and breaking out. That’s why before […]